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The Arteverk Rug Encyclopedia · Collection Guide
Some buyers want the look of a classical Persian rug — the Tabriz medallion, the Mahi fish design, the rich blue-and-red palette — woven crisply at a high knot count, without an antique price. That's the Heritage collection: faithful Persian designs, finely hand-knotted in Pakistan. Here is what a Heritage (Pak-Persian) rug actually is, and how to choose one.
A Heritage rug is a finely hand-knotted rug woven in the classical Persian tradition — the great city designs like Tabriz Mahi (the Herati "fish" pattern), Kashan and Bakhtiari, drawn at a high knot count in the classic deep-blue-and-madder-red palette with ivory. What sets it apart is that high knot count: a fine, dense weave that renders the intricate Persian patterns crisply and wears beautifully, in quality wool — the finest pieces in wool and silk. Here is the honest, important distinction: a Heritage rug has a Persian design but a Pakistani origin. These are Pak-Persian rugs — faithful renderings of the classical patterns, hand-knotted by skilled weavers in Pakistan, not in Iran. They are not genuine antique or Iranian Persian rugs, and we won't imply they are. To know what you have, check the product page: it states the real Origin (Pakistan), Construction and Content.
The classical Persian look, finely woven
For centuries, the great Persian cities — Tabriz, Kashan, Isfahan — set the standard for the formal, intricate rug: a graceful central medallion, a flowering field, the all-over Mahi (Herati) "fish" pattern, all drawn with precision and woven at a high knot count. Those designs are the language of classical Persian weaving.
The Heritage collection speaks that language fluently. These are Pak-Persian rugs — faithful renderings of the classical Persian designs, hand-knotted at a high knot count in fine wool (and the finest in wool and silk) by skilled weavers in Pakistan. The high knot count is the point: it lets the intricate Persian patterns read crisply and elegantly, giving you the formal, traditional look in a beautifully made new rug.
What makes a rug a "Heritage"
Classical Persian designs
Tabriz medallions, the Mahi (Herati fish) all-over field, Kashan and Bakhtiari patterns — the formal Persian repertoire.
High knot count
A fine, dense weave that renders the intricate designs crisply and wears beautifully.
Fine wool & silk
Quality wool, with the finest pieces woven in wool and silk for extra sheen and detail.
Rich, traditional color
The classic Persian palette — deep blue and madder red with ivory and accents — timeless and formal.
Persian design, made in Pakistan — honestly
What "Pak-Persian" really means
Here is the honest, important distinction. A Heritage rug has a Persian design but a Pakistani origin. These are Pak-Persian rugs — the classical Persian patterns, hand-knotted at a high knot count by weavers in Pakistan, not in Iran. They are not genuine antique or Iranian Persian rugs, and we won't imply they are.
That honesty is also the value: you get the refined, classical Persian look and a genuinely fine, hand-knotted new rug, clearly described. Every product page states the real Origin (Pakistan), Construction and Content, so you always know exactly what you're buying.
Six in-stock hand-knotted Heritage rugs
Classical Persian designs at a high knot count — each a single, hand-knotted, one-of-a-kind piece, woven in Pakistan.
The Fern Medallion
Pak-Persian
The Mist Bloom
Pak-Persian
The Charcoal Caravan
Pak-Persian
The Moss Lattice
Pak-Persian
The Pearl Field
Pak-Persian
The Fern Pavilion
Pak-PersianHow to choose a Heritage rug
Choose it for the formal classical look
A Heritage rug is the one to reach for when you want a traditional, put-together room — a formal living room, a dining room or a study that wants the gravity of a classical Persian design. The high knot count gives it a crisp, refined finish that reads beautifully up close.
Pick your design and palette
Choose the pattern you love — the all-over Mahi (Herati) fish, a Tabriz or Kashan medallion, a Bakhtiari garden — and the classic blue-and-red or a lighter ivory ground. Because each is one of a kind, see the real colors before you commit — request photos in your light, or book a viewing.
Size it to anchor the room
Heritage weaves everything from runners to large room sizes. See our rug size guide for room-by-room guidance, and because each is one of a kind, tell us your size and we'll hand-pick the closest pieces.
Caring for a Heritage rug
A finely hand-knotted Heritage rug — especially a wool-and-silk piece — rewards gentle care: vacuum softly with the pile, rotate twice a year, use a rug pad, and blot spills immediately rather than rubbing. Have finer pieces hand-washed rather than machine- or steam-cleaned. Our full rug care guide has the details.
Why buy your Heritage from Arteverk
- Honest about origin. Persian design, woven in Pakistan — we call it Pak-Persian and never imply genuine Iranian or antique. Origin, content and construction on every page.
- Finely made. High knot count in quality wool and wool-and-silk — the classical look, crisply rendered.
- Genuinely one of a kind. Each Heritage is a single hand-knotted piece. When it sells, it is gone.
- A three-generation rug family, since 1970. We make our own hand-knotted lines with master Afghan weavers, finish them at our facilities in Lahore, and sell direct — the collection the trade trusted for fifty years, now straight to you.
- See it before you commit. Book a live video walkthrough from anywhere, and we ship across the country.
Common questions about Heritage rugs
What is a Heritage (Pak-Persian) rug?
A Heritage rug is a finely hand-knotted rug woven in the classical Persian tradition — the great Persian city designs like Tabriz Mahi, Kashan and Bakhtiari, at a high knot count — but produced in Pakistan. They are often called Pak-Persian rugs. The Heritage rugs we carry are hand-knotted in fine wool (the finest in wool and silk) in Pakistan, with a refined, traditional look.
Are Heritage rugs Persian?
The design is Persian; the origin is Pakistan. Heritage rugs faithfully reproduce classical Persian designs at a high knot count, but they are woven in Pakistan, not Iran — which is why they're called Pak-Persian. We state this plainly: each product page shows Origin: Pakistan, so you know exactly what you're buying.
What is a Mahi design?
Mahi (Persian for fish) is the famous Herati design — a small all-over pattern of a diamond with curling leaves around it, said to resemble fish around a pond. It's the signature look of classical Tabriz rugs, and one of the most popular designs in the Heritage / Pak-Persian collection.
Are Heritage rugs high quality?
Yes — Heritage rugs are prized for their high knot count and fine, detailed weave, in quality wool and wool-and-silk. The high knot count lets them render the intricate Persian designs crisply, giving you a refined, classical look that is hard-wearing and built to last.
Can I see a Heritage rug before I buy?
Yes — we'll walk you through any piece on a live video call, and every rug ships free with easy returns.
Find your Heritage
Browse our finely hand-knotted Pak-Persian Heritage rugs, or tell us your size, design and colors and we'll hand-pick a few one-of-a-kind pieces for you.
